YouTube Advertising Types - How To Choose the Right One

 When it comes to understanding the benefits of using YouTube as your marketing tool, you need to first understand the three major types of YouTube advertising. In this article, we will go over each type in detail, as well as give an overview of how to make the most of these different types of YouTube ads. By the end of this article, you should have a good idea which type of ad you need to advertise with YouTube. We recommend that you use all three types, but if you only have a few minutes to spare, feel free to select one type and stick with it. After all, your ultimate goal is to drive highly targeted traffic to your website or blog, which is made possible by using all three of these types of YouTube advertising.

First, let's look at the major types of in-stream ads: 

video vs. non-video. In video ads, you typically have around five seconds to grab the attention of your audience. Therefore, you want to grab their attention right away by starting your ad with an attention-grabbing statement or thought-delivery statement. You may also want to make use of some special effects or music cues to further capture their attention.

Next, let's take a quick look at video discovery ads, or more specifically, the TrueView in-screen ads. These types of videos are referred to as "high impact" or "loud advertisements." They typically target younger audiences, and they tend to use graphics, video clips, and music to get a quick point across. Unlike in-stream ads, discovery ads are not controlled by the advertiser in any way. This means you can choose when and how long your video will run.

After those two basic types of campaigns, 

there is the last category of YouTube advertising which is called ad recall. Research has shown that this type of campaign is most effective with the targeting of older audiences. Typically, these types of campaigns utilize technology wherein your computer automatically downloads and installs targeted ads based on the keywords previously entered. This makes it easy for you to find relevant ads based on your current search terms. Some popular examples include blue corona, which target consumers with an interest in high-tech electronics; hot foods, which target a broader audience; and travel, which targets people interested in international travel. However, many other types of ad recall campaigns have also shown success including automotive, medical and electronics.

When you want to increase brand awareness,

 a highly effective method is to run an in-store video ads campaign. Since you are able to provide your target market with a video tour of your products, you will be able to build brand awareness faster. Even if a video does not contain relevant content, consumers will still be able to remember your brand. Studies show that consumer memory retention spans only five seconds. Therefore, if your brand is worth something to the average consumer, it does not make sense to disregard its potential.

YouTube advertising campaigns can take months to produce, 

so it is important to set a realistic timeline as to when you expect to see results from your efforts. By using video ads, you will be able to easily track your progress through the metrics included in your campaign and will be able to make quick adjustments if necessary. In the end, the key to a successful ad format is consistency and regular testing so that you can fine tune your strategies.